![](https://assets-global.website-files.com/62a6ffd8267244635ce5ed43/62b12f75a46b0512205a076c_AM-Artboard%205.jpg)
![](https://assets-global.website-files.com/62a6ffd8267244635ce5ed43/62b12f768cc691909073082d_AM-Artboard%201.jpg)
![](https://assets-global.website-files.com/62a6ffd8267244635ce5ed43/62b12f7535ac6a611f81de0d_AM-Artboard%202.jpg)
![](https://assets-global.website-files.com/62a6ffd8267244635ce5ed43/62b12f752dd60052f2c531f1_AM-Artboard%207.jpg)
![](https://assets-global.website-files.com/62a6ffd8267244635ce5ed43/62b12f7550b81b7d5a3e8239_AM-Artboard%203.jpg)
![](https://assets-global.website-files.com/62a6ffd8267244635ce5ed43/62b12f7636b9ef1cab929c43_AM-Artboard%204.jpg)
Alicia McKay is a business strategy expert. She and her team wanted a fresh visual identity that spoke to their future goals and unique brand personality — full of passion, and unafraid to shake things up.
We chose a set of strong typefaces and bold colours, outworking text as the primary graphic element.
Created at Werk Agency